A supplementary text for a variety of Business courses, including Financial Statement Analysis, Investments, Personal Finance, and Financial Planning and Analysis.
Fraser and Ormiston take students behind the financial reports to assess the real financial condition and performance of U.S. companies.
Understanding Financial Statements, retains its reputation for readability, concise coverage, and accessibility, and gives students the conceptual background and analytical tools necessary to understand and interpret business financial statements. Its ultimate goal is to improve students' ability to translate financial statement numbers into a meaningful map for business decisions and enable each student to approach financial statements with enhanced confidence.
The ninth edition incorporates the many new requirements and changes in accounting reporting and standards that provide students with the information they need to know in today’s ever-evolving world of business finance.
"My student feedback indicates a sincere appreciation for this text. The freshman marketing major (with no accounting background) found it very easy to read. At the same time, the senior accounting major found it drew material together in a way that he thoroughly enjoyed using it!"-Corolyn E. Clark, Saint Joseph's University "Chapter 5 (The Analysis of Financial Statements) is very well written and organized. It would work well in a beginning Finance class or in a Financial Accounting class."-Richard Brunell, Concordia University "A very detailed discussion on the topic of understanding financial statements."-Ted M. Hammett, Southwestern Oklahoma State University "The greatest strength of this text is it s readability. The writing style is superb. The examples are well chose, explanations are clear."-Solomon S. Smith, Langston University "I use the text in a managerial finance course because it provides an excellent review of accounting, and a concise treatment of financial statement analysis. ...Fraser provides my students with the tools they need."-Eric L. Blazer, Millersville University "The authors display a particularly effective writing style that is interesting and easy to follow."-Charles Fazzi, Robert Morris College