Title: Understanding Green Consumer Behaviour: A Qualitative Cognitive Approach
Publisher: Taylor & Francis Ltd
Publication Date: 2003
Language: English
ISBN 10: 0415316197
ISBN 13: 9780415316194
Binding: Paperback / softback
Condition: New
Weight: 504 grams

About this title

Synopsis

Despite a century of intensive research into the human mind, our understanding of how people in everyday life actually make choices and solve problems is surprisingly limited. Through the study of green, environmentally friendly consumers, this book examines basic aspects of the working of the human mind, and recommends a fundamental re-orientation regarding the ideas and methods which are applied in contemporary cognitive research. It addresses such questions as:

How do consumers develop 'meaning' regarding green products?
How are such processes subconsciously structured by certain activities of the mind?
How intelligent and successful are consumers in assessing the environmentally friendly attributes of products in daily life?

Adopting an interdisciplinary approach, drawing on insights from psychology and anthropology as well as the author's own intensive field research, the book’s interdisciplinary framework allows the author to develop an understanding of the entire cognitive process. Taking an international approach, and incorporating original, ground-breaking anthropological and cognitive research, this book is a must read for advanced students of consumer behaviour, the sociology of consumption and behavioural psychology.

About the Author

Sigmund A. Wagner

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