Understanding the Interactive Digital Media Marketplace: : Frameworks, Platforms, Communities and Issues

Increasingly, multimedia content—from music, movies, games, news, books, and digital art to sharable educational material, e-government services, and e-health services—is delivered over broadband networks. With technological advances, cloud computing applications, and social networking approaches, many exciting applications are emerging to deliver this content as Interactive Digital Media (IDM). Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.

Ravi S. Sharma is an Associate Professor at the Wee Kim Wee School of Communication and Information at the Nanyang Technological University since 2004. He is the Principal Investigator of an NRF-funded project on Interactive Digital Enterprises. He spent the previous 10 years in industry as Asean Communications Industry Principal at IBM Global Services and Director of the Multimedia Competency Centre of Deutsche Telekom Asia. He has co-authored over 100 technical papers in various journals, conferences, trade publications and the broadcast media.

Margaret Tan is an Associate Professor at the Wee Kim Wee School of Communication and Information and Deputy Director of the Singapore Internet Research Centre at Nanyang Technological University. Her research focuses on knowledge management and mobilization, electronic trust and security, data protection and privacy, e-Government and the digital societies. She has published widely over 100 articles in various scholarly journals and conferences, including two books, "The Virtual Workplace," and "e-Payment: The Digital Exchange."

Francis Pereira is the Director of Industry Research at the CTM, Marshall School of Business, University of Southern California. His research focuses on business issues in telecommunications, particularly the adoption rates of E-commerce in the small and medium size enterprises and business models in new multimedia environment and the effects of emerging technologies on these models. Francis has published papers in journals that include the Journal of Communications Networks and the Journal of the Institution of British Telecommunication Engineers.