Understanding Lean Startup: Evidence-Based Entrepreneurship

Understanding Lean Startup answers all of the questions you've been asking about one of the most revolutionary breakthroughs in entrepreneurship history. With careful and concise consideration, Clint Day, author of Set Your Own Salary, presents a comprehensive yet accessible analysis of all of the components needed to double your chances for new venture success.

No longer does an entrepreneur have to struggle with their time and money, only to fail post-launch. Using lean startup, or evidence-based entrepreneurship, anyone can be successfully self-employed. With proven success in Silicon Valley, here is the best way to launch a new venture. By reading this book, you will:

• Learn the power of the Business Model Canvas (BMC) and its nine components;
• Invest your time searching, finding, and executing an idea before spending money;
• Discover how validated learning trumps all other ways to start a new business;
• Understand the importance of the product/market fit (a problem and its solution);
• Establish demand by really listening to the customer then fund, expand, and scale;
• Test the minimum feature that demonstrates a unique value, and just start.

Clint Day serves as Entrepreneur in Residence at State College of Florida. He was a serial entrepreneur who founded three insurance entities in Florida and Georgia. Professionally qualified by the AACSB business school association, Clint holds an MBA in entrepreneurship. He has been certified by the Babson SEE, Kauffman Ice House, UF Experiential Classroom, Lean LaunchPad, and Network for Teaching Entrepreneurship courses. He wrote the first entrepreneurship quick study guide for Bar Charts, Inc. as well the how-to entrepreneurship book Set Your Own Salary published by BookLogix. He trains Florida veterans and active military in entrepreneurship under a state grant using lean startup.