The hallmark of this introductory text for the mass communication/mass media course is its comprehensive coverage and authoritative use of research. The text's liberal arts perspective provides a foundation that helps students understand the essence and nature of this evolving field. Students gain a historical and contemporary framework from which to draw connections to the rest of their courses.

An emphasis on diversity within the industry includes such topics as ethnicity and language usage across the media.
Up-to-date coverage of the impact of technology on the media corresponds with the New Media Internet Sites found in the text's Appendix and web site.
Media Leaders inserts feature interviews with key media executives who provide insider views of their fields and assess the future of their industries.

About the Author

Everette E. Dennis is Felix E. Larkin Distinguished Professor at Fordham University's Graduate School of Business, where he serves as chair of the Communication and Media Management Department and as director of the Center for Communications. Some of his books include Beyond the Cold War, Justice Black and the First Amendment, and Radio--The Forgotten Medium.

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