Understanding Mass Communication
Language: English
Published by Houghton Mifflin, 1996
- Softcover
- Used
Seller: Library House Internet Sales, Grand Rapids, OH, U.S.A.Library House Internet Sales
AbeBooks seller since February 3, 2014
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- Title
- Understanding Mass Communication
- Author
- M.L. Defleur, E.E. Dennis
- Publisher
- Houghton Mifflin
- Publication year
- 1996
- Condition
- Good
- Dust jacket
- No Jacket
- Book Type
- Book
- Binding
- Softcover
- Language
- English
- ISBN 10
- 0395764920
- ISBN 13
- 9780395764923
The hallmark of this introductory text for the mass communication/mass media course is its comprehensive coverage and authoritative use of research. The text's liberal arts perspective provides a foundation that helps students understand the essence and nature of this evolving field. Students gain a historical and contemporary framework from which to draw connections to the rest of their courses.
An emphasis on diversity within the industry includes such topics as ethnicity and language usage across the media. Up-to-date coverage of the impact of technology on the media corresponds with the New Media Internet Sites found in the text's Appendix and web site. Media Leaders inserts feature interviews with key media executives who provide insider views of their fields and assess the future of their industries."Synopsis" may belong to another edition of this title.
About the Author
Everette E. Dennis is Felix E. Larkin Distinguished Professor at Fordham University's Graduate School of Business, where he serves as chair of the Communication and Media Management Department and as director of the Center for Communications. Some of his books include Beyond the Cold War, Justice Black and the First Amendment, and Radio--The Forgotten Medium.
"About the title" may belong to another edition of this title.
Library House Internet Sales
Grand Rapids, OH, U.S.A.
AbeBooks seller since February 3, 2014
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