Understanding Mass Communication

ISBN 10: 0395764920 / ISBN 13: 9780395764923

About this Item

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Bibliographic Details

Title: Understanding Mass Communication

Book Condition:New

About this title

Synopsis:

How have the media come to be organised the way they are? How do the media actually function? How does the flow of information from the media to audiences affect people, both individuals and collectively? Two prominent researchers in the field of mass communication explore these questions and much more in their successful text, which remains the most comprehensive resource available on the history and development of the different media. This important revision has undergone extensive updating and now incorporates - a 4 colour layout - decreased page count - updated research and data - an increased emphasis on the diversity within the industry The hallmark of Understanding Mass Communication through its editions has been its comprehensive coverage and authoritative use of research and this new seventh edition will contribute significantly to the retention of that hallmark.

About the Author:

Everette E. Dennis is Felix E. Larkin Distinguished Professor at Fordham University's Graduate School of Business, where he serves as chair of the Communication and Media Management Department and as director of the Center for Communications. Some of his books include Beyond the Cold War, Justice Black and the First Amendment, and Radio--The Forgotten Medium.