Understanding Media Economics
Language: English
Published by SAGE Publications Ltd (edition Second), 2013
- Softcover
- Used
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Condition: Used - Very good
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Seller Inventory # 1412930774-11-1
- Title
- Understanding Media Economics
- Author
- Doyle, Gillian
- Publisher
- SAGE Publications Ltd (edition Second)
- Publication year
- 2013
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1412930774
- ISBN 13
- 9781412930772
- Edition
- Second.
′This book is a very valuable contribution to the media economic literature′ - Richard van der Wurff, Dept of Communication, University of Amsterdam
Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media.
The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.
The Second Edition of Understanding Media Economics is has been fully updated, and offers a stimulating perspective on the contemporary media environment. This book remains an essential purchase for all students of the media and mass communication.
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About the Author
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BooksRun
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