Understanding Media: The Extensions of Man (The MIT Press)

Marshall Mcluhan

ISBN 10: 0262631598 / ISBN 13: 9780262631594

Published by MIT Press, 1994

Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Ex library copy with usual stamps & stickers. Seller Inventory # wbs4066605723

Synopsis:

The groundbreaking, seminal work that redefined the way we think about communication—and the then-emerging phenomenon of mass media.


Marshall McLuhan’s classic work Understanding Media was called “a timeless analysis of how language, speech, and technology shape human behavior in the era of mass communication” by the Wall Street Journal when it was first published in 1964. The book famously anticipated the impact of electronic media and the internet on culture and society, and challenged our assumptions about how and what we communicate. It also coined the well-known phrases “the media is the message” and “the global village,” which described, respectively, the hierarchy of media and content and the shrinking of our world due to electronic media.

In this edition’s introduction, esteemed editor and writer Lewis Lapham reevaluated McLuhan’s work in the light of technological as well as political and social changes in the latter half of the twentieth century, showing why McLuhan’s theories enjoyed the critical influence that they did and how he became one of the prophetic voices of our time.

In an age of constant connectedness, it is all too easy to forget we did not always live our lives immersed in social media and push notifications. This book offers an invaluable glimpse at just how we got here.

Review:

...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word.

―Wall Street Journal

Bibliographic Details

Title: Understanding Media: The Extensions of Man (...
Publisher: MIT Press
Publication Date: 1994
Binding: Soft cover
Condition: Good