Understanding Media and Mass Communication

Timothy Atkinson

ISBN 10: 1641724358 / ISBN 13: 9781641724357

Published by Larsen And Keller Education Sep 2020, 2020

About this Item

Neuware - The diverse range of media technologies that reach a large audience through mass communication are referred to as mass media. Mass communication refers to the process of spreading information to a wide range of people through the use of mass media. This communication takes place through various technologies and methods. Mass media are broadly classified into broadcast media, digital media, internet media, etc. Broadcast media transfer information electronically by media such as films, radio and television. Digital media refers to the media which is encoded in a machine readable format, and includes mobile mass communication. Email, social media sites and websites fall under internet media. This textbook is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of mass media and communication. While understanding the long-term perspectives of the topics, it makes an effort in highlighting their impact as a modern tool for the growth of the field. This book will provide comprehensive knowledge to the readers.

Seller Inventory # 9781641724357

Bibliographic Details

• Title: Understanding Media and Mass Communication
• Publisher: Larsen And Keller Education Sep 2020
• Publication Date: 2020
• Language: English
• ISBN 10: 1641724358
• ISBN 13: 9781641724357
• Binding: Buch
• Condition: Neu
• Dimensions: 283W x 209H x 20D millimeters 283 millimeters width by 209 millimeters height by 20 millimeters depth
• Weight: 788 grams

About this title

Synopsis

The diverse range of media technologies that reach a large audience through mass communication are referred to as mass media. Mass communication refers to the process of spreading information to a wide range of people through the use of mass media. This communication takes place through various technologies and methods. Mass media are broadly classified into broadcast media, digital media, internet media, etc. Broadcast media transfer information electronically by media such as films, radio and television. Digital media refers to the media which is encoded in a machine readable format, and includes mobile mass communication. Email, social media sites and websites fall under internet media. This textbook is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of mass media and communication. While understanding the long-term perspectives of the topics, it makes an effort in highlighting their impact as a modern tool for the growth of the field. This book will provide comprehensive knowledge to the readers.