If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business knows Porter's name, his writing can be daunting. As a result, many managers misunderstand and misuse his concepts. This title provides a summary of Porter's revolutionary thinking.

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Bibliographic Details

Title: Understanding Michael Porter: The Essential Guide to Competition and Strategy
Publisher: Harvard Business Review Press
Publication Date: 2011
Language: English
ISBN 10: 1422160599
ISBN 13: 9781422160596
Binding: Hardback
Condition: Good

About this title

Synopsis

Examines and explains the revolutionary business frameworks of Michael Porter, in a book published with full cooperation of Porter, which includes an original Q&A with Porter himself. 25,000 first printing.

About the Author

Joan Magretta has worked with Michael Porter for almost two decades; she is a Senior Associate at the Institute for Strategy and Competitiveness at Harvard Business School, a McKinsey Award winner, and author of What Management Is, a top pick of its year by The Economist. She was a Bain partner and strategy editor of the Harvard Business Review.

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