Understanding the Predictive Analytics Lifecycle

Cordoba, Alberto

ISBN 10: 1118867106 / ISBN 13: 9781118867105

Published by WILEY, 2014

About this Item

Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail.

Seller Inventory # OTV.1118867106.VG

Bibliographic Details

• Title: Understanding the Predictive Analytics Lifecycle
• Publisher: WILEY
• Publication Date: 2014
• Language: English
• ISBN 10: 1118867106
• ISBN 13: 9781118867105
• Binding: Hardcover
• Condition: very_good

About this title

Synopsis

A high-level, informal look at the different stages of the predictive analytics cycle

Understanding the Predictive Analytics Lifecycle covers each phase of the development of a predictive analytics initiative. Through the use of illuminating case studies across a range of industries that include banking, megaresorts, mobile operators, healthcare, manufacturing, and retail, the book successfully illustrates each phase of the predictive analytics cycle to create a playbook for future projects.

Predictive business analytics involves a wide variety of inputs that include individuals' skills, technologies, tools, and processes. To create a successful analytics program or project to gain forward-looking insight into making business decisions and actions, all of these factors must properly align. The book focuses on developing new insights and understanding business performance based on extensive use of data, statistical and quantitative analysis, explanatory and predictive modeling, and fact-based management as input for human decisions. The book includes:

• An overview of all relevant phases: design, prepare, explore, model, communicate, and measure
• Coverage of the stages of the predictive analytics cycle across different industries and countries
• A chapter dedicated to each of the phases of the development of a predictive initiative
• A comprehensive overview of the entire analytic process lifecycle

If you're an executive looking to understand the predictive analytics lifecycle, this is a must-read resource and reference guide.

About the Author

ALBERTO CORDOBA is Director of the SAS Center of Excellence at Truven Health Analytics (formerly the Healthcare Business of Thomson Reuters) where he leads a team of highly-skilled SAS experts. In addition, he provides a leadership role and direct project support for client-sponsored research studies. He is a former Vice President of Business Intelligence and Predictive Analytics at Qualex Consulting Services.