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Understanding and Profiting from Intellectual Property

Deli Yang

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ISBN 10: 1403991723 / ISBN 13: 9781403991720
Published by Palgrave Macmillan
New Condition: New Hardcover
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Hardcover. 256 pages. Dimensions: 8.6in. x 5.3in. x 1.1in.This book discusses the strategic and managerial issues surrounding intellectual property (IP) and the international commercialisation of these embedded products in the international market. Four sections cover Fundamentals of IP, Country Factors and Their Impact on IP, International Management of IP and International Strategies of IP. The discussions are supported by relevant case studies and statistical data. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9781403991720

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Bibliographic Details

Title: Understanding and Profiting from ...

Publisher: Palgrave Macmillan

Binding: Hardcover

Book Condition:New

Book Type: Hardcover

About this title

Synopsis:

A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. Four sections cover fundamentals of IP, country factors and their impact on IP, international management of IP and international strategies of IP with case studies and statistical data.

About the Author:

DELI YANG is R. Burr and D. Clark Professor in International Business at Trinity University, San Antonio, Texas, USA. She has a BSc in Economics, an MBA and MSc in IB, and a PhD of Management Science in International Management of Intellectual Property. Before embarking on her academic career, she also had professional experience in government policy and international trading. Since the early 1990s, she has been researching IP from the IB angle. She has also been collaborating with multinationals and academics across the world on projects related to IP businesses. As a consultant of the World IP Organization, UN, she has been actively involved with benchmarking global IP systems.

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