This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780199662470.

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Bibliographic Details

Title

Understanding Strategic Management

Publisher

Oxford University Press

Publication Date

2018

Language

English

ISBN 10

0199662479

ISBN 13

9780199662470

Binding

Soft cover

Edition

3rd Edition

Condition

Good

Weight

900 grams

Seller catalogs

Business

About this title

Synopsis

Understanding Strategic Management is the ideal introduction to strategy for students in one-semester courses who require an informative yet practical approach. The book's four-part structure defines the concept of strategy before using the overarching strategic framework of analysis, formulation, and implementation to show how strategy can be used to develop a sustainable competitive advantage in business.

Making use of chapter maps and learning objectives to guide students through the complexities of the subject, the author conveys the realities of strategic management through a diverse selection of international and contemporary examples. "Strategy in Focus" boxes use examples from popular media to show how strategic management issues appear in the headlines we read every day. A longer, integrated "Case Example" closes every chapter, tying in multiple strategic challenges that affect businesses of all kinds. Review and discussion questions then encourage students to be critical of the material and to evaluate its strengths and weaknesses.

Students may extend their learning with additional material available in the online resources. Written by the author, Extension Material is broken up by chapter. Unique "Working through Strategy" materials give students opportunities to practice essential techniques such as PEST analysis and scenario planning.

ONLINE RESOURCES

For students:
*Internet exercises
*Glossary
*Extension Material
*Working through Strategy
*Multiple-choice questions
*Additional recommended resources

For lecturers:
*Test bank
*Further case material
*Answers to discussion questions
*PowerPoint slides
*Figures and tables from the book

About the Author

Anthony E. Henry is a Teaching Fellow at Aston Business School.

"About this title" may belong to another edition of this title.

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