Understanding creativity: How your mind creates new ideas

What makes you have a good idea? Many people have their personal tricks, but most do not really understand why those tricks work. Time to change that!This book will show you the different mechanisms, enablers and blocks, through which new ideas come to life. And it is all backed by solid science! Learn to understand and hack your creativity.The book you are holding is: - Understandable: we explain creativity in a simple way - Reliable: everything we present is based on science - Practical: Discover why some methods work for your case

Hesam (Dr. O) and Daniel (Dr. D) have collaborated in multiple ways for over a decade now. They have published together over a dozen times, and carried out research together on creativity and methods, among others. Hesam - Hesamedin Ostad-Ahmad-Ghorabi - is currently leading a team of engineers in a German engineering company, implementing innovations for Daimler (Mercedes Benz). He has been in charge of product development and innovation projects in the automotive industry since 2011. Before that, he had a successful career track in the Vienna University of Technology, where he was leading research projects related to ecodesign and sustainable product development. He also lectures at the Vienna University of Technology. Daniel - Daniel Collado-Ruiz - currently coaches startup companies as part of Nestholma, organising startup accelerators together with big corporations to drive innovation. He also founded NurtUp, a startup that makes games so that you interact in a more valuable way. Before that he had 10 years of experience in academia at the Universitat Politècnica de València, one of the top universities in Spain, where he was Associate Professor researching in ecoinnovation, sustainability and project management. The book also has guest contributions from Jutta Jerlich, digital strategist and change maker, and from Claudia Graciela Umanzor Zelaya, an academic at University of La Sabana, Colombia. Together, Hesam and Jutta founded the lectures on Creativity Engineering at the Vienna University of Technology, where they train how to generate ideas and bring them to a market implementation. Because of international demand, Hesam, Jutta and Daniel started the Summer School on Creativity Engineering. The authors have very complementary backgrounds and views on how creativity is implemented.