Title: Underwriting 101: Selling College Radio (Routledge Communication Series)
Publisher: Routledge
Publication Date: 2000
Language: English
ISBN 10: 0805848118
ISBN 13: 9780805848113
Binding: Soft cover
Condition: New

About this title

Synopsis

This volume offers practical, hands-on guidance to selling radio advertising. Developed for use in broadcasting sales courses and at campus radio stations, it offers skill development for all involved in media sales.

About the Author

Plum, Shyrl L.

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