This introductory media sales text serves as a step-by-step manual to assist students in attaining sales proficiency and confidence. It is organized into 15 chapters and features assignments and handout materials throughout. Series: Routledge Communication Series. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152. Weight in Grams: 318. . 2000. 1st Edition. paperback. . . . . Books ship from the US and Ireland.

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Bibliographic Details

Title: Underwriting 101: Selling College Radio (Routledge Communication Series)
Publisher: Routledge
Publication Date: 2000
Language: English
ISBN 10: 0805848118
ISBN 13: 9780805848113
Binding: Soft cover
Condition: New

About this title

Synopsis

This volume offers practical, hands-on guidance to selling radio advertising. Developed for use in broadcasting sales courses and at campus radio stations, it offers skill development for all involved in media sales.

About the Author

Plum, Shyrl L.

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