Unified Theory of Business Strategy

Unified Theory of Business Strategy (UTBS)Successful businesses require strategic thinking, well-formulated goals and a clear approach to implementation. These are widely accepted as essential to business success. But describing these factors is not the same as making them happen.What corporate executives and business owners increasingly need is a practical, workable approach to business strategy that is supported by theory (but not drowned in it). That is where this book comes in.In 'Unified Theory of Business Strategy', Dr Rod Samimi combines theory and practice to give readers a solid understanding of how to formulate and implement a pragmatic business strategy. It includes a theoretical framework and applied interpretations, plus a detailed guide for compiling business plans. Using the Sentinel 9 multidisciplinary approach, the book configures an innovative way to look at business strategy.

Dr Rod Samimi has more than 30 years' experience in direct business management, commercial advisory work and academic research in the engineering, construction and professional services sectors. He currently works in investment banking with direct private business involvement in industrial technology, educational services and software applications. Rod's corporate experience includes seven years in the oil industry, 10 years in manufacturing and construction, and over 10 years in business consulting and research. He has been involved in various business operations, including mature steady-state, distressed restructuring, growth and expansion, and start-ups. Rod has also been involved in international mergers and acquisitions across Australia, Asia, Europe and the Middle East. He has a wide range of experience raising equity and debt capital in international markets. He participates on the boards of a number of private entities, with direct operational involvement. 'Unified Theory of Business Strategy' is the culmination of more than 10 years' postdoctoral research, both independently and within large institutions. Rod brings to the book an innovative blend of academic training and direct practitioner experience, across both physical industries and professional services.