The Uninvited Author: AI, Intent, and the Future of Content (Paperback or Softback)

The Uninvited Author: AI, Intent, and the Future of Content provides critical guidance for content operations in the age of artificial intelligence. AI changes the balance of power between authors and readers, and understanding this shift is the key to successful AI content initiatives.

In the rush to AI, many organizations have ignored the product liability, algorithmic bias, and fabrication risks. The Uninvited Author confronts these issues and explores how to navigate the hidden costs of AI for customer-facing and especially regulated content.

Tailored for executives, content professionals, and educators, The Uninvited Author is full of practical advice to build sustainable AI operating models.

The Uninvited Author is indispensable for resilient content operations in the age of AI.

Carlos Evia is a Professor of Communication at Virginia Tech, where he also serves as Associate Dean of Strategic Initiatives and Chief Technology Officer in the College of Liberal Arts and Human Sciences. He works at the intersection of content, technology, and human communication, and currently leads the college's efforts to bring AI literacy and critical AI engagement into liberal arts and humanities curricula. A leading voice on structured content and content operations, Carlos's work on the DITA and Lightweight DITA standards has shaped both academic programs and industry practice in content management and documentation. His work explores how generative AI is reshaping the relationships between authors, audiences, and the content they create. He writes and speaks about AI-enabled content operations, AI literacy in higher education, and the evolving role of the human author in an automated content landscape.

Sarah O'Keefe is the founder and CEO of Scriptorium, where she helps global enterprises rethink content for an era defined by AI, automation, and rapidly evolving customer expectations. A leading authority on content operations, structured content, and enterprise content strategy, she advises organizations on how to build scalable, intelligent content ecosystems that reduce risk, improve governance, and unlock the value of their information. Sarah's work explores how advances in artificial intelligence are reshaping the relationship between authors, organizations, and the knowledge they create. She writes and speaks extensively about AI-enabled content operations, responsible AI adoption, structured content, and the organizational changes required to thrive in an increasingly automated world. Her insights have made her a sought-after keynote speaker and advisor to some of the world's largest technology, manufacturing, healthcare, and financial services organizations.