Universal, Intuitive, and Permanent Pictograms: A Human-centered Design Process Grounded in Embodied Cognition, Semiotics, and Visual Perception

Bühler, Daniel

ISBN 10: 3658323094 / ISBN 13: 9783658323097

Published by Vieweg + Teubner Verlag, 2021

About this Item

353 pages. 9.45x6.61x0.90 inches. In Stock.

Seller Inventory # x-3658323094

Bibliographic Details

• Title: Universal, Intuitive, and Permanent Pictograms: A Human-centered Design Process Grounded in Embodied Cognition, Semiotics, and Visual Perception
• Publisher: Vieweg + Teubner Verlag
• Publication Date: 2021
• Language: English
• ISBN 10: 3658323094
• ISBN 13: 9783658323097
• Binding: Hardcover
• Condition: Brand New
• Weight: 0.68 kilograms

About this title

Synopsis

This book presents a complete human-centered design process (ISO 9241:210) that had two goals: to design universal, intuitive, and permanent pictograms and to develop a process for designing suitable pictograms. The book analyzes characteristics of visual representations, grounded in semiotics. It develops requirements for pictogram contents, relying on embodied cognition, and it derives content candidates in empirical studies on four continents. The book suggests that visual perception is universal, intuitive, and permanent. Consequently, it derives guidelines for content design from visual perception. Subsequently, pictogram prototypes are produced in a research through design process, using the guidelines and the content candidates. Evaluation studies suggest that the prototypes are a success. They are more suitable than established pictograms and they should be considered universal, intuitive, and permanent. In conclusion, a technical design process is proposed.

About the Author

Dr. Daniel Bühler is a researcher in the Department of Applied Media Studies at Brandenburg University of Technology. He is interested in multimodal human-computer interaction, data-driven design, audiovisual perception and cognition, and semiotics. He holds master's degrees in three fields (MA, MEd, MFA). In his PhD, he brought these fields together conducting a complete human-centered design process, grounded in scientific theory, empirical research, and research through practice. Through universal, intuitive, and permanent designs, Daniel tries to improve interaction between people worldwide.