The Universal Management Principle Workbook: How to Motivate Your Team Better

The Universal Management Principle Workbook is designed to help managers better motivate their teams. The book’s core idea is "People don’t care how much you know until they know how much you care.” Each easy-to-read chapter shows how to apply this principle to better motivate team members and to ensure the team, as a whole, reaches its full potential. If your team is your company, the techniques in this book may result in an increase of 20 percent or more in your company’s growth and profitability. If you are managing a work group at any level, you’ll see your team members become more enthusiastic, confident, and productive. Lastly, you will experience the satisfaction of becoming a much more effective leader yourself.

In his 40 plus-year business career, Richard Huttner has headed divisions at large companies like American Express and Time Warner and served as CEO at smaller companies like Parenting Unlimited, Senior Golfer, and Weider Health and Fitness (UK). He also owned the Massachusetts franchise of Crestcom International, a worldwide leadership and management skills training company. Over 150 MA companies sent their middle and senior executives to his year-long seminar series. Richard Huttner taught entrepreneurship and organizational behavior at Northeastern's University's D'Amore-McKim School of Business. He received his BA cum laude from Yale University and his MBA from Stanford Graduate School of Business.