This timely book explores how today’s universities navigate a rapidly changing world shaped by globalisation, digital transformation and shifting student expectations. Combining theory with practical insights, the book reveals how institutions develop tailored strategies to remain relevant, inclusive and innovative.

Drawing on case studies from diverse settings, expert contributors assess the key challenges higher education institutions face and highlight how universities tailor strategies based on local, national and global dynamics. Example topics include funding pressures, quality assurance checks, internationalisation, technological developments and environmental sustainability. Chapters visualise how universities make decisions, balance competing priorities and build resilience. Ultimately, this book fosters forward-looking thinking, helping readers understand and anticipate emerging trends and challenges in higher education.

University Management is a valuable resource for university leaders and senior administrators, as well as higher education policy-makers and consultants, seeking conceptual frameworks and strategies for managing institutions in times of transformation. Researchers, scholars and students in education studies interested in the challenges universities face will also benefit from the discourse on university governance in this book.

About the Author

Edited by Marina Dabić, Professor of International Entrepreneurship and International Business, Faculty of Economics and Business, University of Zagreb, University of Dubrovnik, Croatia, School of Economics and Business, University of Ljubljana, Slovenia, Jurica Pavičić, Professor of Marketing, Faculty of Economics and Business, University of Zagreb, Croatia, Nebojša Stojčić, Professor of Economics, Faculty of Economics and Business, University of Dubrovnik, Croatia and Ronald S.J. Tuninga, Rector and Professor of Marketing and International Business, Wittenborg University of Applied Sciences, the Netherlands, and Emeritus Professor of Marketing and International Business, Kingston University, UK

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