As the air travel industry begins to emerge from the COVID-19 restrictions, new research must be undertaken to survey the changing business landscape. This book examines existing air travel literature, illustrates the current theories in the field, and suggests research methods for integrating them in fieldwork.
The book begins by surveying the landscape of air travel research and examining key theoretical frameworks such as grounded theory, institutional theory, prospect theory, and the theory of planned behavior. It then explores when qualitative and quantitative research methods are appropriate for use in air travel research, and how they can be applied successfully. Gathered contributors from Southeast Asia and the Middle East highlight some of the latest issues, including the impacts of COVID-19 on airfreight, airline catering, and passenger perceptions of security and safety. Future directions for research are also proposed.
This book will appeal to researchers and postgraduate students in the fields of air transport or aviation management, tourism marketing, and consumer behavior.
Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society. He has authored over 150 articles and book chapters in leading tourism outlets. He is also part of the editorial team of 25 book projects from Routledge, Springer, CAB International, and Emerald Group Publishing Limited. He is a regular reviewer of a number of international journals.
Nor Aida Abdul Rahman is an associate professor, Universiti Kuala Lumpur (UniKL), Kuala Lumpur, Malaysia, and Head of Aviation Management, Universiti Kuala Lumpur - Malaysian Institute of Aviation Technology (UniKL MIAT), Selangor, Malaysia. She has worked as internal and external trainer in management, supply chain, Halal logistics, and postgraduate research. She has also been appointed as a Research Fellow at UKM-MPOB, National University of Malaysia.
Nurhayati Mohd Nur is a senior lecturer in Aerospace Department and currently served as a head of research and innovation in Universiti Kuala Lumpur, Malaysian Institute of Aviation Technology (UniKL-MIAT). She received her PhD in engineering (ergonomics design) from the University of Malaya. She is the Principal Researcher for UniKL-MIAT Aerospace Research Cluster.
