As AI image generation reshapes the creative world, architects and designers face a critical choice: embrace these new applications or risk being left behind.

By exploring the impact of generative AI on design process, this book showcases how these tools can enhance the value of human creativity. Can AI help designers push the boundaries of their craft, or will it replace and automate the very skills that define us?

Looking at some of the early experimental workflows, it reveals emerging theories and provides step-by-step practical guidance from leaders in the field. You’ll discover how AI can be used meaningfully in design workflows and gain unique inspiration to develop your own approach to harnessing the hybrid creative powers of generative AI.

For architects, designers, and students alike, this is a roadmap to understanding and leveraging the power of AI. Will you embrace this evolution and stay ahead of the curve?

About the Author

Hamza Shaikh is an architect, writer and artist. He works as a Creative-Tech practice area leader at world-leading practice Gensler in London and is a visiting critic at the University of Westminster and the University for the Creative Arts. He authored Drawing Attention: Architecture in the Age of Social Media(2022) and hosts the podcast series Two Worlds Design.

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