Unleashing the Power of Basic Science in Business

Today's fast-evolving business landscape has created a significant challenge - the gap between basic scientific research and commercial innovation. Groundbreaking discoveries in laboratories need to translate into sustainable business solutions. The interplay between foundational scientific principles and their application in the commercial sphere is complex, making it difficult to bridge the gap. To tackle this problem, the book Unleashing the Power of Basic Science in Business offers a comprehensive exploration of how basic science can drive sustainable innovation in business. By bridging the gap between theory and application, this book provides a roadmap for researchers, academicians, and professionals in basic science, engineering, and management to understand and implement basic science, sustainability, and innovation in business. Through a diverse collection of chapters, readers gain insights into collaborative forces in innovation, ethical dimensions of basic science in commercial contexts, and the operationalization of commercial innovation. Unleashing the Power of Basic Science in Business guides navigating the sustainable commercialization expedition and cultivating environments for sustainable commercial success. Focusing on economic, ethical, and operational dimensions, Unleashing the Power of Basic Science in Business offers valuable case studies, expert opinions, and best practices for integrating basic science into sustainable business practices. This book is not just about understanding the relationship between basic science and commercial innovation; it is about empowering individuals and organizations to harness the transformative power of basic science for a sustainable future.

Sonal Trivedi has more than 10 years of experience in academics. She has authored two national books, one Scopus indexed edited book and published 14 Scopus indexed papers. She has chaired 5 conferences and granted with 6 Patents. She has attended and presented papers in various international and national conference. She is also reviewer of various Scopus indexed journals.

Veena Grover is currently working as Professor in Department of Management at Noida Institute of Engineering & Technology, Greater Noida, UP, India. Prior to this, she had been working as Professor in School of Business, Galgotias University, she has more than 21 years of teaching experience in educational institutions of repute like Lingaya's University, New Delhi Institute of Management, University of Delhi, DAV Institute of Management etc. She is Gold Medallist & University topper in Economics. She has got many appreciation letters for her teaching & administrative skills over the years. Her research interests include Micro Finance, Sustainability, Macro Economic Variables and Innovation Strategy. She has published various articles in various journals and presented papers in various international conferences. She serves as an Editor of the refereed journal, International Journal of Advanced Trends in Technology, Management & Applied Science. Dr. Veena Grover earned her PhD from Department of Business Administration, Deenbandhu Chhotu Ram University of Science & Technology, Murthal (Sonepat).