Unlock the Growth Potential of Your Organization

An organization’s purpose is to accomplish goals that no individual could achieve alone. The challenge as a leader is to resist treating your organization as one unit and instead be mindful that it is made up of many individuals, with varying personalities and needs. What inspires and motivates one person may not have any impact on another. Leaders who understand their individual workers are able to guide them to realizing their collective growth potential, regardless of the field or industry.

But people don’t naturally project their passions and motivators, so how can you decipher and keep track of this crucial piece of knowledge? Until now, it required the costly and prolonged process of trial and error. But inside this book, you will find an innovative tool called, Understanding My Motivational Drivers™ that arms your entire organization with the key to unlocking its untapped potential. You will discover how team members prefer to work, their optimal methods of communication, the incentives they care most about, and what conditions support their best performance.

It’s a powerful tool that will set your employees, yourself, and your organization on a straight path to growth and success!

Carl F. Hicks Jr., PhD, is president and CEO of The Growth Group, LLC, helping a range of clients, from emerging entrepreneurs to Fortune 100 firms, focus on critical strategic initiatives, growth, and profitability. His results-oriented approach to management combines his doctorate from the University of Arkansas, BS in management with distinction from Mississippi State University, and over thirty years' practical consulting experience. He is the author of High Impact Idea for Your Life.

Martin E. Willoughby, Jr., JD serves as a principal of Butler Snow Advisory Services, assisting in strategic planning and development, managing key relationships, and optimizing firm operations. Over the past two decades, he's helped businesses and individuals accelerate through his services as a consultant, attorney, and entrepreneur. Author of ZOOM Entrepreneur (Barringer Press), he routinely contributes columns to business and technology publications and is also sought after public speaker.