What does it mean to sell authentically? With cookie-cutter sales manuals and stereotypes around aggressive selling techniques inundating today's sellers, the art of finding one's genuine voice within a sales cycle has largely been missing. The result is that the sales profession continues to be seen as pushy, robotic and commoditized. Through his own personal stories of enterprise sales success and various interviews across modern leaders, Peter Ahn explores an alternative approach to sales. An approach rooted in combining one's heritage, identity, and culture with strategic sales techniques. An approach where honesty and transparency win over manipulation.

For founders and sellers looking for a new perspective on sales, this book not only offers an intimate look at one of Silicon Valley's top sales leaders, but also inspires the next generation salesperson to go beyond the playbooks. Sales is still a very human art form with trust building at the center of every long term vendor and buyer relationship. Shed the pushy tactics and feel the power of unlocking your authentic sales voice.

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