Title: Unlocking the Emperor's Door: Success, Tradition & Innovation in China
Publisher: Nicholas Brealey
Publication Date: 2021
Language: English
ISBN 10: 1473698391
ISBN 13: 9781473698390
Binding: Soft cover
Condition: New
Weight: 37.03 ounces

About this title

Synopsis

Every Western business leader wants to know more about China in order to enjoy a greater chance of business success in China. They also need to understand how and why Chinese businesses are spreading throughout the world, particularly under the new 'One Belt, One Road' initiative.

However, few seek advice from those who best know the answers - Chinese business people. In Unlocking the Emperor's Door, we utilize exclusive and unparalleled access to multi-billionaire Li Jinyuan and his multinational Tiens Group as a case study to show how it's done in the broader context of a fast-changing China and a complex world.

About the Author

Chris Sheedy is a corporate writer, journalist, author, copywriter, media consultant and content marketer with over 20 years of industry experience in print, TV, books, radio, PR and online. He is a published non-fiction author in Australia and the USA.

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