Unlocking Innovation: A Leader’s Guide for Turning Bold Ideas into Tangible Results

2025 National Indie Excellence Award Finalist
2025 Reader's Choice Book Awards Finalist

Why do most corporate innovation efforts fail?

Only 1 in every 50,000 incubated ideas reaches $1 million in sales. If you ask most corporate executives why their companies’ innovation efforts fail, they’ll blame a lack of ideas or not enough big ideas. Innovation expert Robyn M. Bolton knows that innovation isn’t an idea problem, it’s a leadership problem. To drive real innovation, executives must defy the very instincts and behaviors that made them successful operators.

In Unlocking Innovation, Bolton draws on her twenty-five years of advising leaders to provide a practical, holistic innovation framework. Her ABCs of Innovation show leaders how to reshape their roles, teams, and organizations to create new value and catalyze corporate renewal from within. Using real-life stories, Bolton follows innovation leaders’ trajectories from heading up a new team and generating first results to navigating the inevitable crosswinds, complications, and conflicts—and ultimately delivering success. Unlocking Innovation is the essential guide for any leader tasked with innovating inside an established organization.

Robyn M. Bolton is the founder and chief navigator of MileZero, a consultancy that helps leaders use innovation to confidently and consistently grow revenue. She is also an assistant professor at the Massachusetts College of Art and Design, where she teaches innovation and strategy courses. She previously worked at Innosight, the innovation and strategy firm founded by Clayton Christensen; the Boston Consulting Group; and Procter & Gamble, where she helped develop and launch Swiffer. Bolton holds an MBA from Harvard Business School and a BS in marketing from Miami University. Her writing and perspective have been featured in Fast Company, Harvard Business Review online, the New York Times, and NPR's Marketplace.