Synopsis
Participation in digital global markets and their diverse segments shape life satisfaction. From remote work platforms and e-commerce systems to social media and digital financial services, individuals engage with markets that transcend geographic, cultural, and economic boundaries. These digital environments influence income, consumption, and opportunity access, while affecting well-being, identity, and perceived quality of life. Unlocking life satisfaction within digital global markets requires understanding how different market segments create opportunities and inequalities. Exploring this dynamic may reveal how digital market structures can be designed and governed to enhance meaningful, inclusive, and sustainable life satisfaction. Unlocking Life Satisfaction in Digital Global Markets and Segments examines the relationship between digital transformation, consumer psychology, and life satisfaction across global markets. It focuses on how digital ecosystems change social, economic, and emotional behavior and creates a framework for digital life satisfaction. This book covers topics such as digital marketing, gender studies, and global business, and is a useful resource for business owners, academicians, researchers, and scientists.
About the Authors
Theodore Tarnanidis is a marketing scholar, adjunct professor at the International Hellenic University and researcher in Applications of D.Sc. and MCDA. Theodore has six years experience as a marketing and decision making practitioner. He made his post-doc research in the area of sustainable entrepreneurship from the University of Macedonia. He obtained a Ph.D. from the University of London Met., UK. He received his M.B.A from Liverpool University, UK and is a graduate from the University of Macedonia (Business Administration) and Alexander Technological Educational Institute (Marketing). His research focuses on International Marketing, Multi-cultural Marketing, Marketing Management, Consumer Science by Means of Rank-Coded Data, Preference Measurement Techniques, Quantitative Methods & Structural Equation Modelling. His work has been published in various internationally renowned scientific conferences (Academy of Marketing, European Marketing Academy, PROMETHEE Days, Hellenic Operational Research) and in journals (Journal of Business Ethics, World Review of Entrepreneurship, Management and Sustainable Development, Journal of Retailing and Consumer Services, Current Issues in Tourism
Vijaya Kittu Manda is a multi-dimensional personal. He is a Researcher at PBMEIT, India. He is an Advocate, a Technocrat, an Academician, a Book-writer, Editor, Peer-Reviewer and a stock market enthusiast. He has 11 University Postgraduate Degrees in various disciplines ranging from Arts and Humanities to Sustainability to Regenerative Economy, and from Management to Engineering. He is a Ph.D. in Financial Management. His thesis on Mutual Funds and their Market Competition won the prestigious NSE-IEA Best Thesis Award in 2023. He is currently pursuing his second Ph.D. in Computer Science with focus on Blockchain and Artificial Intelligence. He has nearly 13+ years of experience in capital markets, financial planning, and investing. He writes Research Papers and Case Studies, Case Reports (of Medical Journals) and sits on Editorial Boards of various publishers. He has 121+ Google Scholar publications and 785+ magazine article publications so far. He is the Chief Editor for a Management Book Series and the Editor of several Scopus-indexed books. He is a Peer Reviewer and is a Certified Peer Review Supervisor. He frequently reviews for leading publishers including IEEE, Springer, Emerald, Sage, amongst others. He sits as a Session Chair and an Advisor for various academic and industrial conferences. He is a guest speaker for colleges and universities. He serves as the host for a research talk show called PBMEIT Expert Insights.
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