The complicated world of publishing explained in everyday, easy-to-understand language. Some of the topics covered in depth include:
• How to form your own publishing company
• How to produce an attractive book that will attract the attention of librarians, bookstore buyers,
and the general public
• The importance of editing
• Cover and interior design
• working with designers
• Printing and binding
• adjusting page count for better pricing
• binding methods
• Reviews, when, where, and how to get them
• Successful marketing Three appendices are included, complete with addresses, phone numbers, and Internet addresses: professional contacts; early reviewers; and important media contacts. The final two elements, an extensive vocabulary and an index, make this a valuable resource guide for anyone contemplating publishing.
Sylvia Hemmerly was a member of the production department for a large commercial printer in the mid-west for many years before becoming the production manager for an international legal publisher. This experience on both sides of the picture gives her good insights into all aspects of publishing and printing. In 1988 she and her husband formed Publishing Professionals, providing editorial, design and typesetting services. Their first customer was the publisher for whom she had been production manager. Today Publishing Professionals still does outsourcing for this publisher, in addition to producing academic quarterly journals, text books, and miscellaneous general type books for many publishers. Because of the demand for quality produced books and the increasing popularity of independently published books Publishing Professionals began working with individual clients in 1993.
As she became known for her expert advice, Sylvia began providing individual consultation serices and publishing workshops in 1996. These workshops have been presented at area books stores, The St. Petersburg Times Festival of Reading, Florida Publishers’ Association, public libraries, universities. Her clients have come to rely on her expertise and call her frequently for advice in producing, publicizing, and marketing their books. Sylvia also provides full book marketing and publicity services for a limited number of clients Sylvia is a Regional Director for Florida Writers Association, a member of Florida Publishers’ Association (FPA), where she is the Newspaper Editor, National Association of Independent Publishers (NAIP), Publishers, Marketing Association (PMA), Small Publishers Association of North America (SPAN), West Pasco Chamber of Commerce, and the Better Business Bureau. She is also a volunteer for the Florida Literacy Coalition
