Unruly: Deconstruct the Rules, Defy the Norms, and Define Your Success

USA Today Bestseller

When the rules stop working for you, Unruly is the guide to navigate your authentic path to personalized success.

Rules are necessary for a functional society, but many “rules” we follow are simply conventional wisdom, norms, or limited interpretations. We’re expected to play along by conforming, following the crowd, and steering toward comfortable paths. But viewing rules as a starting point rather than as an endpoint opens worlds of opportunities for your success.

Unruly is your manual to identify your best maneuvers in the gray areas that allow you to authentically create and secure your own path to success. Lauren Wittenberg Weiner, a powerful speaker and business leader who has upended barriers on her journey toward extraordinary success, teaches readers in any industry how to:

• Navigate your own space within the rules while remaining in compliance and maintaining a strong moral compass.
• Convert fear and imposter syndrome into a superpower.
• Determine when it’s time to stop listening to what people think you should or could do to find what you can do.
• Use your power to be a gateway, not a gatekeeper, for others.

Borrowing from concepts in psychology, law, business, and the military, Unruly uncovers a deep understanding of rules and where they bend to equip readers for personalized success.

Lauren Wittenberg Weiner, PhD became a barrier-breaking entrepreneur when she quit her White House job to follow her husband on military orders to Italy. Once there, she was told that military spouses were prohibited from holding professional-level jobs. She started WWC Global, and she and her team grew it to $100m in annual revenue. In 2018, WWC Global won the largest-ever contract to a woman-owned business in US Special Operations Command headquarters history— the headquarters for the Navy SEALs and Army Green Berets—making WWC Global one of the most successful women-owned small businesses in the government contracting space. After opening doors and demystifying the GovCon process for many, Lauren's company was acquired in 2022. Lauren has an undergraduate degree from the University of Michigan and a Ph.D. in psychology from Dartmouth College. She lives in Tampa Bay with her family, where she sits on the Board of multiple non-profits, acts as primary caregiver for her aging parents, and is a loud and proud hockey mom.