Untapped: Exploring the Cultural Dimensions of Craft Beer
Language: English
Published by West Virginia University Press, 2017
- Hardcover
- Used
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- Title
- Untapped: Exploring the Cultural Dimensions of Craft Beer
- Publisher
- West Virginia University Press
- Publication year
- 2017
- Condition
- Acceptable
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1943665672
- ISBN 13
- 9781943665679
In the United States, the United Kingdom, and Western Europe there has been exponential growth in the number of small independent breweries over the past thirty years – a reversal of the corporate consolidation and narrowing of consumer choice that characterized much of the twentieth century. While there are legal and policy components involved in this shift, the contributors to Untapped ask broader questions. How does the growth of craft beer connect to trends like the farm-to-table movement, gentrification, the rise of the “creative class,” and changing attitudes toward both cities and farms? How do craft beers conjure history, place, and authenticity? At perhaps the most fundamental level, how does the rise of craft beer call into being new communities that may challenge or reinscribe hierarchies based on gender, class, and race?
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About the Author
J. Slade Lellock is a PhD student in the Department of Sociology at Virginia Tech. His research interests include culture, digital sociology, consumption, taste, and qualitative methodologies. His work generally focuses on the symbolic and expressive realms of culture such as music, art, film, and dress as well as social and symbolic boundaries. Given his interest in the cultural dimensions of digital social life, he has conducted ethnographic fieldwork in multiple online communities.
Cameron D. Lippard is an Associate Professor of Sociology at Appalachian State University in Boone, North Carolina. His teaching and research interests are in social inequality, focusing on the social problems and racialization Latino immigrants face while living in the American South. Recent publications include two books: Building Inequality: Race, Ethnicity, and Immigration in the Atlanta Construction Industry and Being Brown in Dixie: Race, Ethnicity, and Latino Immigration in the New South. He also has researched the connections between immigrant labor and growing industries in the American South including the construction, meatpacking, and Christmas tree industries.
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