Unwired Business : Cases in Mobile Business

Barnes, Stuart J. (EDT); Scornavacca, Eusebio (EDT)

ISBN 10: 1591406641 / ISBN 13: 9781591406648

Published by Irm Pr, 2005

About this Item

Seller Inventory # 3992047-n

Bibliographic Details

• Title: Unwired Business : Cases in Mobile Business
• Publisher: Irm Pr
• Publication Date: 2005
• Language: English
• ISBN 10: 1591406641
• ISBN 13: 9781591406648
• Binding: Hardcover
• Condition: New

About this title

Synopsis

Unwired Business: Cases in Mobile Business provides a source of high-quality, practical case studies of the planning, implementation and use of mobile and wireless data solutions in modern business. The selected case studies are both good examples of wireless and mobile solutions and classical cases of multiple areas of common development. Unwired Business: Cases in Mobile Business presents how these emerging technologies can help businesses create a strategic advantage in the market, typically by becoming more efficient, effective and profitable. The examples provide ideas and points of reference for managers who seek to devise and implement mobile applications for business advantage. In particular, this book is useful for managers that would like to better understand the implications of wireless and mobile technologies for today's organizations.

About the Author

Stuart J. Barnes is Chair and Professor of Management at the University of East Anglia, UK. Stuart has been teaching and researching in the information systems field for over a decade. His academic background includes a first class degree in Economics from University College London and a PhD in Business Administration from Manchester Business School. He has published three books and more than seventy articles including those in journals such as Communications of the ACM, the International Journal of Electronic Commerce, the e-Service Journal, Electronic Markets, and the Journal of Electronic Commerce Research. Two more books are in progress for 2005.

Eusebio is Lecturer of Electronic Commerce at the School of Information Management, Victoria University of Wellington, New Zealand. Before moving to Wellington, Eusebio spent two years as a researcher at Yokohama National University, Japan. He has published and presented more than thirty articles in conferences and academic journals. Eusebio is on the editorial board of the International Journal of Mobile Communications and the International Journal of Electronic Finance.His current research interests mobile business, electronic business, e-surveys, and IS teaching methods.