Upside: Profiting from the Profound Demographic Shifts Ahead
Language: English
Published by AMACOM, 2017
- Hardcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Fine
US$ 6.73
Quantity: 1 available
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Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good.
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- Title
- Upside: Profiting from the Profound Demographic Shifts Ahead
- Author
- Gronbach, Kenneth W.
- Publisher
- AMACOM
- Publication year
- 2017
- Condition
- Fine
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 081443469X
- ISBN 13
- 9780814434697
- Edition
- Illustrated.
- Item weight
- 0.952 pounds
- Dimensions
- N/A
Demographics not only define who we are, where we live, and how our numbers change, but they open up hidden business opportunities that lie ahead.
What will happen when retiring Boomers free up jobs? How will Generation Y alter housing and transportation? Which states will have the most dynamic workforces when the Millennials settle into their careers? The next generational wave is shaking up the rank and file. How will it all affect you?
Demographer Kenneth Gronbach has put this powerful yet little-understood science to work finding the answers to all these questions and more. After synthesizing data to show how the different generations have impacted and will continue to impact markets and economies, Gronbach has provided you the lively and certainly surprising answers.
In Upside, you will find out:
- What each age cohort is likely to buy both now and in the future
- What sectors are likely to grow or lag
- How profits dovetail with consumer numbers
- How to make sense of the numbers to chart your own path
Whether you are an investor, marketer executive, or entrepreneur, the comprehensive data and findings in Upside will help you target promising trends, spot the potential for profits, and discover hidden business opportunities you would not have found previously.
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About the Author
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Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.…
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Better World Books Marketplace, Inc.
55740 Currant Road
Mishawaka, IN U.S.A. 46545
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