Calling all designers and developers—this is your complete guide to UX and usability for digital products. Discover how effective user experiences are shaped by psychology, design principles, and data-driven insights. Walk through every step of the UX process: conduct context analysis, define requirements, create prototypes, and run usability tests. Learn from case studies and detailed visuals to elevate your designs across various applications, including B2C, B2B, and healthcare.

What You’ll Learn:

UX Best Practices:Design digital products for B2C, B2B, and medical fields with a focus on user-centered design, usability testing, and UX research.
Data-Driven UX Process: Implement a step-by-step approach, from user research and wireframing to A/B testing and usability evaluation.
Design Theory & Principles: Understand core concepts like ergonomics, human-computer interaction (HCI), and cognitive psychology in design.
Practical Examples: Dive into real-world case studies, including mobility apps, CRM solutions, and healthcare portals.

Why This Book?

Level up your UX skills and deliver user-friendly, high-impact products that meet today’s digital needs.

About the Authors

Benjamin Franz
Benjamin Franz received his doctorate in engineering; his UX-related dissertation on highly automated driving was awarded the Walter Rohmert Research Prize. In his jointly founded and managed company, Custom Interactions, he focuses on user interface design. He also works as a lecturer and a keynote speaker.

Michaela Kauer-Franz
Michaela Kauer-Franz has a doctorate in psychology with a focus on product design and user experience. Together with Benjamin Franz, she founded the data-driven UX agency Custom Interactions, which they manage together. She also contributes her extensive experience as a trainer, a lecturer at Technische Universit�t Darmstadt, aspeaker, and on an International Organization for Standardization (ISO) committee.

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