Usability and User Experience Design (Paperback)

Benjamin Franz

ISBN 10: 1493224964 / ISBN 13: 9781493224968

Published by Rheinwerk Publishing Inc., Maryland, 2024

About this Item

Paperback. Calling all designers and developers! This is your all-in-one guide to UX and usability design for digital products. See how an effective user experience incorporates insights from psychology, design principles, and practical data. Follow a proven approach for selecting your design methods, and then walk through the data-driven UX design process in detail: perform context analysis, specify requirements, develop solution prototypes, and test your products. Learn from example case studies and full-color illustrations to take your design to the next level! Design digital products for B2C, B2B, and medical applications that provide outstanding user experience Plan your design, perform context of use analyses, and identify requirements Develop and evaluate design solutions, from the prototyping phase to the testing and review stagea. Theory of Design What makes design effective? Get to know the building blocks that create an incredible user experience: ergonomics and usability, data evaluation, user research, human information processing, design principles, and more. b. UX Design Process Master data-driven UX design. Explore methods to analyze the context of use for your design project. Use techniques such as prototypes and wireframes to develop a design solution, and then refine it through usability and UX testing. c. Design in ActionSee examples of design come to life! Follow three case studies that illustrate the design process for digital products: a B2C mobility application, a B2B customer relationship management application, and a B2C/B2B medical appointment portal. Outstanding usability and user experience (UX) are never a matter of chance. If your professional goal is to create digital products that are intuitive, enjoyable, and easy to use, then you're in the right place.With this professional guidebook, you'll learn how to adopt data-driven UX design. Experienced usability specialists introduce you to design fundamentals from psychology and provide you with a proven repertoire of methods, including practical guidance for developing the right mindset, refining your approach, and designing effective solutions. With these concrete instructions, you'll be able to evaluate and optimize your products and support your users through professional usability and UX projects. Whether you're developing an experience for business-to-business (B2B) or business-to-consumer (B2C) applications, and no matter the industry or requirements at hand, this book will equip you with the right methods for effective design!1) B2B and B2C applications 2) User researcher skills 3) Psychological foundations 4) Design principles 5) Context of use analysis 6) Requirements formulation 7) Prototypes and wireframes 8) Design testing and evaluation This book includes:1) 700+ pages of usability and UX design guidance from leading experts 2) A comprehensive guide for developers and designers 3) Full-color diagrams and detailed illustrations 4) Continuous design product case studies 5) Detailed decision matrices to jump-start your design project 6) A comprehensive indexThis book is for you if:You're a beginner or advanced designer. Whether you're dealing with usability and user experience design for the first time or you're already involved in product development, this book is written for you. If you're interested in the area of usability and user experience and would like to add to your repertoire of methods, you'll find what you're looking for within these pages. Calling all designers and developers! This is your all-in-one guide to UX and usability design for digital products. See how an effective user experience incorporates insights from psychology, design principles, and practical data. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Seller Inventory # 9781493224968

Bibliographic Details

• Title: Usability and User Experience Design (Paperback)
• Publisher: Rheinwerk Publishing Inc., Maryland
• Publication Date: 2024
• Language: English
• ISBN 10: 1493224964
• ISBN 13: 9781493224968
• Binding: Paperback
• Condition: new

About this title

Synopsis

Master UX Design: Your Comprehensive Guide to Crafting Exceptional Digital Experiences

Calling all designers and developers—this is your complete guide to UX and usability for digital products. Discover how effective user experiences are shaped by psychology, design principles, and data-driven insights. Walk through every step of the UX process: conduct context analysis, define requirements, create prototypes, and run usability tests. Learn from case studies and detailed visuals to elevate your designs across various applications, including B2C, B2B, and healthcare.

What You’ll Learn:

• UX Best Practices:Design digital products for B2C, B2B, and medical fields with a focus on user-centered design, usability testing, and UX research.
• Data-Driven UX Process: Implement a step-by-step approach, from user research and wireframing to A/B testing and usability evaluation.
• Design Theory & Principles: Understand core concepts like ergonomics, human-computer interaction (HCI), and cognitive psychology in design.
• Practical Examples: Dive into real-world case studies, including mobility apps, CRM solutions, and healthcare portals.

Why This Book?

Level up your UX skills and deliver user-friendly, high-impact products that meet today’s digital needs.

About the Authors

Benjamin Franz
Benjamin Franz received his doctorate in engineering; his UX-related dissertation on highly automated driving was awarded the Walter Rohmert Research Prize. In his jointly founded and managed company, Custom Interactions, he focuses on user interface design. He also works as a lecturer and a keynote speaker.

Michaela Kauer-Franz
Michaela Kauer-Franz has a doctorate in psychology with a focus on product design and user experience. Together with Benjamin Franz, she founded the data-driven UX agency Custom Interactions, which they manage together. She also contributes her extensive experience as a trainer, a lecturer at Technische Universität Darmstadt, aspeaker, and on an International Organization for Standardization (ISO) committee.