Title: The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics (Premier Research Source: Advances in Marketing, Customer Relationship Management, and E-services)
Publisher: IGI Global
Publication Date: 2023
Language: English
ISBN 10: 166849325X
ISBN 13: 9781668493250
Binding: Soft cover
Condition: New

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"Artificial Intelligence (AI) is increasingly present in all sectors of society, and profound and far-reaching changes are anticipated. Mastering new technologies is now an essential skill in organizations, as it allows them to know their customers well,thus increasing productivity and strengthening the connection between organizations and their customers. This book discusses the use of AI in digital marketing and provides essential information that will help the decision-making processes of companies"--

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