Neuware - As the use of online technologies and digital engagement by consumers has expanded, the amount of consumer data that flows throughout the economy has increased. The analysis of this information can guide the development of products and services but concerns have been raised about whether certain uses of big data analytics may harm consumers. This book discusses the benefits and risks created by the use of big data analytics, the application of equal opportunity and consumer protection laws to big data, considerations for business and policy considerations raised by big data research. The book also discusses big data and differential pricing.

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Bibliographic Details

Title: Use of Big Data : Benefits, Risks, & Differential Pricing Issues
Publisher: Nova Science Publishers Inc Sep 2016
Publication Date: 2016
Language: English
ISBN 10: 1634853180
ISBN 13: 9781634853187
Binding: Buch
Condition: Neu
Dimensions: 232 millimeters width by 160 millimeters height by 17 millimeters depth
Weight: 396 grams

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AHA-BUCH GmbH
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