The Use of Embedded Media During Wartime. This item is unavailable.The Use of Embedded Media During Wartime

During our nation's history, there has been tension between the military and the media over the public's right to know. The practice of embedding media has played a major role in the evolution of the media-military relationship and has served to be a key influencer of public opinion. Using the historical methodology I researched the problem of how the U.S. Military should leverage the media to influence public opinion and help maintain public support for military operations. The use of embedded media in military conflicts is presented chronologically in the paper beginning with Vietnam and ending with Operation Iraqi Freedom (OIF). In the paper I also analyze several advantages and disadvantages of using embedded media during military conflicts and cite instances in past conflicts where the U.S. failed to leverage the news media to influence public opinion. My recommendations will show how the U.S. military should leverage the embedded media to influence public opinion and maintain public support. Friction between the military and the media has always existed, but military leaders and media officials must work together to leverage the "soft" power that embedded media brings to the fight.

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