A creative director with more than 25 years' experience introduces new ways to get the creative juices flowing. This book's simple and practical techniques are easy to introduce into any workday. Find out how to encourage the exchange of ideas with colleagues and make meaningful and positive changes. Use technology and digital platforms, break established work patterns, and engineer working environments to harness creative potential and increase innovation.

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Patrick Collister is creative director of The ZOO, Google's client-facing creative think-tank.

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