The Use of Intensifiers in the Language of Advertising in English Media

Al-Nawas, Raad, Julood, Zainab Hameed

ISBN 10: 613892858X / ISBN 13: 9786138928584

Published by Scholars* Press, 2020

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Bibliographic Details

• Title: The Use of Intensifiers in the Language of Advertising in English Media
• Publisher: Scholars* Press
• Publication Date: 2020
• Language: English
• ISBN 10: 613892858X
• ISBN 13: 9786138928584
• Binding: paperback
• Condition: New
• Book Type: book

About this title

Synopsis

This book provides an image of the effect of the use of intensifiers in the language of advertisement in English media. It is based on a study which has been conducted so as to show how the advertisers implement the language of the media, with special reference to the use of intensifiers, so as to fulfill social, psychological as well as commercial effects upon the address. A number of commercial advertisements have been elicited as the data to be manipulated. The data analysis involves providing information about using parameters such as boosters and downtoners. The findings could be valuable to scholars such as media language specialists, Applied Linguists, Sociolinguits and Psychologists.