How We Use the Media | Strategies, Modes and Styles

Benjamin Krämer (u. a.)

ISBN 10: 3030413152 / ISBN 13: 9783030413156

Published by Birkhäuser, 2021

About this Item

How We Use the Media | Strategies, Modes and Styles | Benjamin Krämer (u. a.) | Taschenbuch | Transforming Communications - Studies in Cross-Media Research | xiii | Englisch | 2021 | Birkhäuser | EAN 9783030413156 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.

Seller Inventory # 120695849

Bibliographic Details

• Title: How We Use the Media | Strategies, Modes and Styles
• Publisher: Birkhäuser
• Publication Date: 2021
• Language: English
• ISBN 10: 3030413152
• ISBN 13: 9783030413156
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 210W x 148H x 14D millimeters 210 millimeters width by 148 millimeters height by 14 millimeters depth
• Weight: 321 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

This volume considers strategies, modalities, and styles of media use and reception. Dynamic changes in media technology and infrastructure have spurred important changes in media use. Looking at these developments within the common conceptual framework of reception strategies, modes and styles of media use and reception, this volume is highly relevant against the background of the changing media environment. When it comes to media use and reception, communication research has mainly dealt with two much-cited questions: What do the media do with the people? What do the people do with the media? In comparison, the discipline has devoted less attention to how the media are used, the modalities, patterns or configurations of the actual practices of media use. The volume features original contributions, both empirical and theoretical, on the key concepts and approaches in the field, covering old and new media and different types of media content. Offering a comprehensive overview of existing research as well as promoting original findings and insights, the volume will be of interest to communication researchers, students, and scholars.

About the Author

Benjamin Krämer is Assistant Professor at the Department of Media and Communication at LMU Munich, Germany.

Felix Frey is Research Associate at the Institute of Communication and Media Studies at the University of Leipzig, Germany.