How We Use the Media : Strategies, Modes and Styles

Language: English

Published by Springer International Publishing, 2021

3030413152 / 9783030413156

Series: Book 5 of 6 - Transforming Communications – Studies in Cross-Media Research

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Druck auf Anfrage Neuware - Printed after ordering - This volume considers strategies, modalities, and styles of media use and reception. Dynamic changes in media technology and infrastructure have spurred important changes in media use.Looking at these developments within the common conceptual framework of reception strategies, modes and styles of media use and reception, this volume is highly relevant against the background of the changing media environment.When it comes to media use and reception, communication research has mainly dealt with two much-cited questions: What do the media do with the people What do the people do with the media In comparison, the discipline has devoted less attention to how the media are used, the modalities, patterns or configurations of the actual practices of media use. The volume features original contributions, both empirical and theoretical, on the key concepts and approaches in the field, covering old and new media and different types of media content. Offering a comprehensive overview of existing research as well as promoting original findings and insights, the volume will be of interest to communication researchers, students, and scholars.

Seller Inventory # 9783030413156

Title
How We Use the Media : Strategies, Modes and Styles
Author
Felix Frey
Publisher
Springer International Publishing
Publication year
2021
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3030413152
ISBN 13
9783030413156
Item weight
321 grams
Dimensions
210x148x14 mm
Series
Book 5 of 6: Transforming Communications – Studies in Cross-Media Research

AHA-BUCH GmbH

Einbeck, Germany

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AbeBooks seller since August 14, 2006

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