Title: User Is Always Right, The: A Practical Guide to Creating and Using Personas for the Web
Publisher: New Riders
Publication Date: 2006
Language: English
ISBN 10: 0321434536
ISBN 13: 9780321434531
Binding: Soft cover
Condition: Good

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Synopsis

Describes how to use Web site user research to design effective Web sites.

About the Author

Steve Mulder is principal consultant at Molecular, an Internet consulting firm in Boston, and an internationally known speaker recognized for his work with personas. He’s a user experience expert who practices what he preaches, with over ten years of experience in user research, information architecture, interaction design, and usability. Ziv Yaar is the vice president of Internet strategy at Molecular, where he has spent over ten years helping companies develop technology and business strategies and has been at the forefront of merging the power of marketing analytics with personas.

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