The book is typically presented for the layperson, but there is much practical insight and value here for experienced practitioners and master practitioners alike. The Afterword tells why the attitude of curiosity is so essential for NLP and our ongoing journeys through life. Some of the things that Using Your Brain -- for a CHANGE covers include:
Fast Phobia Cure: An approach to a workshop participant’s fear of “elevators.” Of particular interest here is the discussion of the principles and effects of dissociation and the application of submodalities within this context.
Motivation Strategies: Motivational strategies explored from a submodality perspective, and within the context of toward and away from motivation. The most personal change issues that are brought into therapy have a lot to do with motivation, and workshop participants’ motivational strategies for “waking up” are used to explore how our own submodalities can be utilized to enhance motivation in other areas of our lives.
Contrastive Analysis and Belief Change Patterns: An in-depth exploration of contrastive analysis of submodalities is presented in order to show how confusion can be made into understanding. The underlying pattern of contrastive analysis is then modified to create the “belief change pattern” for removing limiting beliefs and installing new, more positive beliefs in their place (utilizing the submodalities of doubt at key stages). Significant emphasis is also placed on the importance of information gathering and set-up to understand how use of a specific pattern should be best tailored for each individual.
Swish: The reader is able to gain a clear understanding of the technology behind one of the most well-known NLP techniques. This book is worth reading for the important insights and invaluable information to be gained on the Swish alone.
Richard Bandler is one of the greatest geniuses of personal change. He is the man who co-invented Neuro Linguistic Programming (NLP) and is Paul McKenna's self-confessed guru. He holds courses and workshops all over the world, including in the UK and the USA.
Steve Andreas, a private practitioner, writes and gives trainings on topics of personal change and communication. He lives in Boulder, Colorado.
