Using Communication Theory: An Introduction to Planned Communication
Windahl, Sven; Signitzer, Benno; Olson, Jean T
Language: English
Published by SAGE Publications Ltd, 2008
- Softcover
- New
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
AbeBooks seller since March 25, 2015
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In English.
Seller Inventory # ria9781412948395_new
- Title
- Using Communication Theory: An Introduction to Planned Communication
- Author
- Windahl, Sven; Signitzer, Benno; Olson, Jean T
- Publisher
- SAGE Publications Ltd
- Publication year
- 2008
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1412948398
- ISBN 13
- 9781412948395
- Edition
- 2nd Edition
- Item weight
- 688 grams
What does theory have to do with the practice of communication? Communication planning is used daily by thousands of people: public relations practitioners, technical writers, information campaigners, advertising professionals, organization consultants, educators, health communicators and more. Without a solid understanding of communication theory, practitioners have difficulty getting their messages heard though all the noise.
The second edition of this best-selling textbook has been updated with the student firmly in mind. With extensive new learning features that directly engage with the practical side of theory, students will:
" Practice what they learn with activities and exercises
" Apply their own experiences to theory through prompts to reflection
" Consolidate their learning with highlighted definitions and lists of key terms
" Take it further with boxed excerpts from classic texts.
Showing how theories relate directly to the practice and experience of planning effective communication, Using Communication Theory provides indispensable insights into the practical nature of communication theory. In today′s landscape of communication overload, this book remains an essential, authoritative guide for both students and practitioners.
"Synopsis" may belong to another edition of this title.
Review
Author: Denis McQuail
Using Communication Theory has became a classic in the education of communication. It is the comprehensive and self-evident source for theories and models, forming the base for the study of professions requiring communication planning. Author: Larsåke Larsson
"About the title" may belong to another edition of this title.
Ria Christie Collections
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