Using Creativity and Data in Marketing: Unlocking Creative Value with Insight and Imagination
Language: English
Published by Kogan Page, 2025
- Softcover
- Used
Seller: HPB-Emerald, Dallas, TX, U.S.A.HPB-Emerald
AbeBooks seller since September 15, 2017
Condition: Used - Very good
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- Title
- Using Creativity and Data in Marketing: Unlocking Creative Value with Insight and Imagination
- Author
- Ollerton, Tom
- Publisher
- Kogan Page
- Publication year
- 2025
- Condition
- Very Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 1398619256
- ISBN 13
- 9781398619258
How can marketing leaders leverage data and creativity to deliver measurable business results?
Using Creativity and Data in Marketing provides proven strategic models and expert insights to help blend quantitative data with innovative thinking. This essential guide equips professionals to lead with confidence, turning complex analytics into impactful campaigns that deliver ROI and competitive advantage. Featuring interviews with global marketing leaders from L'Oreal, Kenvue, Brompton Bikes and Bose, the book offers exclusive data-led, decision-making frameworks grounded in real-world success.
You'll learn how to:
- Access expert interviews revealing actionable leadership lessons
- Master strategic tools to translate data into creative breakthroughs
- Understand governance and financial impact of data-driven marketing
- Anticipate industry trends with informed, big-picture thinking
- Drive measurable ROI through data-informed, innovative campaigns
Designed for senior marketers and executives, this book empowers you to lead marketing transformation with authority and clarity, ensuring every decision delivers tangible results.
Themes include: strategic models, expert interviews, ROI, data-led decision making, leadership, financial impact, industry trends
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HPB-Emerald
Dallas, TX, U.S.A.
AbeBooks seller since September 15, 2017
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