Using Data to Build Better Products

Using data to build better products is a short, easy to read and illustrated introduction to working with data in product development. It provides a detailed, hands-on and story-driven approach to working with data in product development.It describes the typical steps that companies go through as they build their capability, starting from understanding product use to experimenting with features to, finally, value modeling of features and tracking the delivery of this feature during iterative development.We hope you enjoy reading this short book and manage to apply these principles in your R&D organization and day to day work.

Jan Bosch is professor of software engineering at Chalmers University Technology in Gothenburg, Sweden. He is director of the Software Center (www.software-center.se), a strategic partner-funded collaboration between 10 large European companies (including Ericsson, Volvo Cars, Volvo Trucks, Saab Defense, Jeppesen (Boeing) and Siemens) and five universities focused on software engineering excellence. Earlier, he worked as Vice President Engineering Process at Intuit Inc where he also led Intuit's Open Innovation efforts and headed the central mobile technologies team. Before Intuit, he was head of the Software and Application Technologies Laboratory at Nokia Research Center, Finland. Prior to joining Nokia, he headed the software engineering research group at the University of Groningen, The Netherlands. He received a MSc degree from the University of Twente, The Netherlands, and a PhD degree from Lund University, Sweden. His research activities include evidence-based development, software architecture, innovation experiment systems, compositional software engineering, software ecosystems, software product families and software variability management. He is the author of several books including "Design and Use of Software Architectures: Adopting and Evolving a Product Line Approach" published by Pearson Education (Addison-Wesley & ACM Press) and "Speed, Data and Ecosystems: Excelling in a Software-Driven World" published by Taylor and Francis, editor of several books and volumes and author of a significant number of research articles. He is editor for Journal of Systems and Software as well as Science of Computer Programming, chaired several conferences as general and program chair, served on numerous program committees and organized countless workshops. In the startup space, Jan is chairman of the board of Fidesmo in Stockholm, Auqtus and, until recently, Remente, in Gothenburg, Sweden. He serves on the advisory board of Assia Inc. in Redwood City, CA, Peltarion AB in Stockholm and Burt AB in Gothenburg, Sweden. Jan also runs a boutique consulting firm, Boschonian AB, that offers its clients support around the implications of digitalization including the management of R&D and innovation. For more information see his website: www.janbosch.com.