Marketing Consultancy book provide a wide range of recognising and critically evaluating the advantages of a ‘live’ time constrained project and be aware of the difficulties and problems this will involve. Besides, it explore and evaluate the business and marketing information needed when working with outside clients on a live marketing project. In addition to this, it also demonstrate information collection, classification, prioritisation and analysis skills as well as problem identification skills and be able to relate this to marketing theories and concepts.

About the Author

He is currently an adjunct professor for Upper Iowa university and has more than 18 years of working experience as art director, management consultant, post production executive and client servicing. Dr Vincent Wee has a marketing degree and an MA Marketing degree from Northumbria University, UK. His doctorate is from Selangor University.

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